Content Marketing Agency Services in Atlanta That Convert

We help to boost your content marketing strategy by producing content that resonates with your ideal audience, builds brand awareness, and incites customer loyalty.

Whether you are starting out from zero or are looking for a reboot of your current content marketing strategy, it is never too late to integrate a strong content marketing plan for your brand. We provide your brand with various creative mediums to help your get it’s story across to an audience.

Our content marketing strategies focus on creating consistent, fresh, and engaging content for your audience that is backed by intense SEO research. The content we create is evergreen, meaning it never dies and will continue to bring your business exponential traffic over time!

The end goal of great digital content in the online world is to attract and emotionally interest the audience, increase brand awareness, and lastly, trigger action. But content marketing needs an additional element to help your business stand out and become the best – storytelling. When your digital content strategy is based on storytelling, you give meaning to your content and message, form an emotional connection between your brand and your audience, and distinguish yourself from the competition.

How Our Process for Atlanta Content Marketing Contributes to Your Growth

Just like all of our core service offerings, we start our content marketing campaign with an initial in-depth audit. This content audit is essential because it helps evaluate whether your current content strategy is suitable, both to the audience’s needs and your specific business goals and additionally, whether it is scalable for future content efforts.

At the end of every month, we send out hand-crafted assessments that further analyze the current metrics of your digital content strategy, suggest ways to improve, and opens up the opportunity to see how we can implement new enhancements for overall growth.

How does your business benefit from Imagen Media’s content marketing?:

Achieve consistency across all media/social platforms
Capture new audience’s attention
Reinforce your brand’s message
Create content that trends overtime
Contributes to SEO efforts
Saves you time to focus on other vital business activities

Speak With Our Content Team

Types of Content Marketing We Offer to Small Businesses

Website Content

In order to maximize your website’s UX/UI capabilities, you need high converting copy, high quality visuals, and vital information about your business! Our content writers work alongside web designers to bring your website to life.

Blog Writing

We bring together advanced SEO techniques, in-depth market research, and 5-star content writing to craft evergreen blogs that generate your website monthly traffic for targeted keywords.

Infographics

Infographics are a visual representation of information and data, which make consumption better for visual learners! Typically a topic or focus point can be condensed into a single image, which makes this easily shareable across social media platforms and embedded within blog posts.

Email Marketing

Email marketing provides a cost-efficient medium of building trust & loyalty with your customers. We create email marketing campaigns that align with your business’s brand messaging, and that resonates with your audience.

Short Videos

You only have a few seconds to capture the attention of your targeted audience, and furthermore create brand awareness that will stay in the forefront of their minds. With short videos, we can get straight to the point and provide users with immediate gratification.

A.I. Conversational Flow

Your customers don’t want to deal with an incompetent chat bot, and it surely isn’t a good first impression to people visiting your website. We design the automated script of your chatbot to provide the end-user with a smooth, valuable conversational flow process.

Landing Pages

Our copywriters craft clear, concise, and captivating copy that entices users to convert! (Say that 5 times fast)

We utilize analytic tracking and split testing to constantly find new ways to improve your lead generation efforts.

Paid Ads Content & Copy

Let us help you skip pass the trial and errors, we’ve already done it for you. Our social media marketers know how to build your social media campaigns that include high-converting copy and content that will maximize your marketing dollars.

Want to Rebirth Your Small Business's Content Marketing Strategy?

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What's Included in Our Custom Tailored Strategies?

We provide your small business with a full-service content marketing strategy that will convert website visitors into loyal customers. Our Atlanta content marketing experts navigate your brand through every step in creating the type of content your audience wants to see.

Getting to Know You

During our initial consultation, we will dive deep into your brand's messaging, market positioning, target audience, key performance indicators, and business objectives. Furthermore, we want to discuss your content marketing strategy, if there's one in place currently.

This provides us with vital information to ensure that we can begin laying the foundation for your content marketing strategy with no uncertainties.

Advanced Auditing

Our content geniuses will spend time digging through all of your content to decipher what works, what can be eliminated, and what can be improved.

Once we have evaluated your content, we can help drive you in the right direction and cut off anything that is holding you back from achieving your goals.

Market Research and Competitive Analysis

We always want to convey a proper brand persona in all of your content, so we perform competitive and market research to understand how your brand can gain recognition and growth within your industry.

While doing this, we can further analyze how people are reacting and behaving towards particular content. Also, we may find that one medium does better than another (Competitor X's infographic consistently outperforms their blogs), for example.

Content Planning

Now that we clearly understand your vision and where you stand within your market, we can begin planning a content outline to piece together our ideas. This gives us the opportunity to compare potential opportunities in certain channels, content types, topics, etc.

Creating an Editorial Calendar

An editorial calendar is a great way to keep our campaign organized and keep you in the loop with what's going on.

Together, initially, we can decide how much content we should be posting on a weekly and monthly basis. From here, our team will work on optimal posting times, channel distribution, and making sure we have analytics in place to track the content's performance.

Content Creation

Our content managers will work closely the designers & marketers of our team to begin creating content that aligns with our research & planning!

Distribute & implement

It is time to start posting! This is a very exciting moment, all of the hard work, planning, and creating will finally pay off as your target audience is introduced to your new and improved content strategy.

Analyze & Continuously Optimize

Of course, we won’t just post and ghost... We are going to ensure that our content strategy is delivering results, and we will do so by consistently monitoring our key performance indicators and adjusting our strategy as we see fit.

You will always be kept up on the details, and never left hangin'

Is Content Marketing a Good Strategy for Your Brand? FAQ's

How Can Content Marketing Help My Small Business?

Content marketing can help boost your brand loyalty, increase brand awareness, and improve customer loyalty. If you produce high-quality content, you will be seen as an industry leader and educator, which is important to consumers.

Does Content Marketing Work for My Industry?

It doesn’t matter the size of your company, or what industry you are in – all brands can benefit from various types of content marketing. A strong content strategy is how your brand can reach its target audience.

What Type of Content Will Work Best for Me?

The type of content that should be created will depend on your industry, but a few classic types of content seem to never go out of style – blog posts, infographics and videos do a great job of engaging with your target audience. Please feel free to consult with us on how you should approach content marketing, whether you become a client or not, we seriously love to help!

How Much Content Should I Be Producing?

The amount of content your small business produces will depend on your audience, brand tone, and content strategy goals. Your business could choose to post a few times a week or a few times of the month, but always remember that a consistent schedule is always best and quality content is always favored to frequent, bland content.

What is the Best Type of Content to Post?

The type of content your brand posts depends on the type of industry you are in, but there is always one golden social media rule across all industries – post what your audience wants to interact with. Who is your ideal customer and what would they like to see on their feed from their favorite brands? Take this and create content around your personified ideal customer.

How Can I Integrate Social Media with My Content Marketing?

You should be sharing your content across all of your social media channels to maximize your marketing efforts. Likewise, encourage your website visitors and social media followers to share your content to their audiences.

How Will I Know if My Content Marketing is Working?

We will help you create KPIs and metrics to see if your content marketing strategy is working or if it needs to be adjusted. When working with us, we are completely focused on growth and we only work with clients who have similar visions, so we expect you to be concerned with knowing if your strategies are working or not.

When Can I Expect to See Results?

You can begin to see results in the short-term as you begin to engage and grow your target audience, but remember that content is a long-term game. The harder your content works to gain brand recognition, the better the results will be, it just might take some time.