14 Real Estate Social Media Post Ideas [Templates Included]

Do you find that your social media posts struggle to get the type of engagement you were anticipating for when you hit post? Then it might be time to change up the type of content you decide to share. test

A strong social media presence for real estate agents is 100% necessary. Your audience is undoubtedly scrolling, most likely right now, waiting for your amazing content to show up in their feed.

Having a strong social media strategy will enable you to engage with a new pool of potential buyers. These possible prospects could become happy clients, and that can only mean one thing. You will have more warm leads to add to your CRM. 

And what real estate agent doesn’t love seeing their pipeline full of interested buyers or sellers? 

Today we are going to show you the best 14 real estate social media post ideas. Use these post types to help you improve your presence, grow your community, and generate more happy clients. 

1. New Listing Posts

A new listing post is perfect for your social media. You never know who is in the market to purchase a home. Use this to your advantage and generate excitement about your new listing with potential buyers on social media. 

Pick the three or four best features of the house to highlight in the post. Does it have a beautiful kitchen with new appliances? Is there a dreamy sunroom? Let us know!

Potential buyers are always curious about is fresh on the market. Knowing that, make sure you are the first one to show them.

2. Community Event Posts

Is your community holding a farmers market or a fundraiser for a local school? Then let us know. Your community wants to see that you are just as active in the community as you are closing in it.

There are a lot of great community events that your leads might not even be aware of. Create a post sharing all the details about the community events. By generating buss, hopefully, your potential buyers will show up and fall in love with the community. 

3. Open House Posts

Promoting your open house via your social media is a great way to generate excitement. You want to entice more potential buyers to show up.

Start by posting a sneak peek of the home on your Instagram, highlight the best parts of the home. Take it a step further and post a few brief walkthroughs of the house on your Instagram and Facebook story.

Confirm that you included the correct date, time, and location of the open house. In addition, continue to promote the open house throughout the week leading up to it.

4. Humor Posts

Outside of being a realtor, you most likely have a sense of humor. Use your humor as part of your brand when creating social media posts.

Everyone can use a good laugh, so use humor and more personable content whenever possible. Your potential buyers will resonate with you because seriously, who doesn’t like to laugh?

You can include funny real estate memes or a simple funny real estate question. These posts are to spark engagement and see plenty of crying face emojis. 

5. Virtual Tour Posts

Virtual tour posts are really popular right now, especially in the time of covid-19. Right now is probably not the best time to host large groups of people for a showing or open house.

That is why social media is on your side. These posts can be either a carousel of high-quality images or a beautifully shot video. 

Remember to give details about the house, such as the number of bathrooms, bedrooms, and information about the floor plan. Beyond that, always ensure top quality images and videos to best showcase the house. 

Bonus points for drone shots showing the front of the home and a top view of the whole property. Doing this provides a better glimpse into the square footage of the property.

6. Client Testimonial Posts

Do you clients love to rave about your amazing services? The use those raving reviews in your social media posts! Don’t be afraid to toot your own horn. In fact, it will most likely work in your favor.

Adding testimonies will build social proof and demonstrate your ability to be the best agent for potential buyers. 

Don’t be afraid to ask for a review of your service and then share it with your community. You deserve the praise and potential buyers will be happy to see that you are trusted and reputable.

7. Posts with Polls and Quizzes 

Polls and quizzes are a great way to get your audience to share their opinion and have their say. Not to mention, you can collect information about the preferences of your community.

Posting polls and quizzes will give you insight into how to improve your clients’ experience. You don’t even have to ask, just post the poll and watch the responses pour in.

Polls and quizzes will provide you with a deeper understanding of:

• How to better market to your target audience.
• What types of posts will create the most engagement?
• How to better improve your services for your clients.

8. Infographic Industry Update Posts

Infographics can be great to share important information with your target audience in a clean and professional manner. 

Infographics are an amazing tool to use on social media. Since the information is presented in a clean graphic, it doesn’t take a ton of mental energy to understand. Also, your community won’t have to read over a long report since it will be summarized in a captivating graphic.

Creating infographics with industry information can work great for both organic social media posts as well as paid ads, such as on Facebook. 

9. Video Series 

Keep your content fresh by creating a video series. What is your niche and specialty in the industry? Take that and create a video series to provide information to your audience.

This will be also a great opportunity for you to show off your personality and style a bit. Don’t shy away from the camera because your audience wants to learn from your expertise. 

Your professional video series will work well on any social media platform, especially Facebook and LinkedIn.

10. Community Highlight Posts

Potential buyers want to see that you love the community that you work in. Don’t forget to highlight your favorite areas or facts about the community!

In your posts, you can post the following community highlights:

• Introduce a local business you love to support.
• Show off your favorite cocktail bar or cafe to work from.
• Talk about community service events that are happening. Bonus points if you plan on attending.
• Talk about the number of schools and share student successes.
• Share images of all the beautiful parks and community spaces.

11. Q&A Posts

Q&A posts are simple. Just create an on-brand graphic that highlights the most common questions you receive from clients. Then, and turn them into an engaging social media post. 

You could post a carousel post or do these types of posts weekly to help create consistent engagement within your community.

Potential buyers have questions and you have the answers, so share you wealth of knowledge.

12. Buying Anniversary Posts

Celebrate the one year mark for your clients by congratulating them for one year in their new home. You can also take the time to share any facts or a fun story you remember from working with them. 

Buyer anniversary posts also show your community that each client relationship is special. It offers peace of mind that you build relationships with clients, instead of looking at them simply as a way to line your pockets.

Showing strong relationships and that you truly care for your clients is a huge selling point for an potential buyers. Your community will be excited to see that your previous clients just celebrated an amazing benchmark.

Closing Posts

Closing day is one of the most exciting days in the home buying journey. Celebrate alongside your clients by highlighting their close within your social media.

Share a picture with your clients congratulating them and talk about your experience working with them.

Closing day posts receive a lot of engagement and can excite your audience about the possibility of them closing a home soon as well.

These posts are excellent for organic social posts to share with your existing audience. They are also excellent to use for Facebook ad to attract potential new clients. 

Homebuying Tips and Free Guides

Who doesn’t love free advice? Especially when it comes to making a huge purchase, such as a home. 

Most people outside of the real estate industry might not have extensive knowledge about the process of buying a home. They will appreciate the tips and you will seem like a reputable agent with plenty of experience. 

What Will Your Next Post Be? 

We hope you feel inspired and excited to get posting across social media platforms and we can’t wait to see the type of content you come up with. 🙂 

If you feel like you don’t have enough time to post regularly on social media, then let us help you out.

Let us know the type of content you like to post on social media to engage with your audience and attract more leads. We cant wait to hear from you!