Whether you’re searching for sellers or buyers, Facebook is a goldmine full of potential leads. Running effective Facebook Ads that stand out from the rest will be the epitome of your successful Facebook Advertising strategy.
If you are a realtor currently running Facebook ads, I want to ask you, how well are your ads performing? Are your Facebook ads bringing in a wave of prospective clients or are you still struggling to gain more leads?
Do you you want to improve your real estate Facebook ads to reach your target audience? Then we are here to help.
We have put together a curated collection of the best real estate Facebook Ads for you to pull inspiration from!
- 1) Example 1: The “Goal-Setter & Over-Achiever” Ad
- 2) Example 2: The “Enticed by Free Advice” Ad
- 3) Example 3: The “Humor & Relatability” Ad
- 4) Example 4: The “Solving a Pain Point” Ad
- 5) Example 5: The “Going the Extra Mile” Ad
- 6) Example 6: The “Demonstrated Industry Knowledge” Ad
- 7) Example 7: The “Numbers Game” Ad
- 8) Example 8: The “Closing Day Journey” Ad
- 9) Example 9: The “Badge of Honor” Ad
- 10) Example 10: The “Dreamy Vacation Home” Ad
- 11) Example 11: The “Achieved Wishlist” Ad
- 12) Example 12: The “Happy Client Testimonial” Ad
- 13) Example 13: The “Video Walkthrough” Ad
- 14) In Closing
Example 1: The “Goal-Setter & Over-Achiever” Ad
Every potential buyer and seller has one main goal. That goal is to close. But, within the main goal of buying or selling a home, there may be other reasons for wanting to close.
When presented an opportunity to help a client achieve their goals, make sure their goals become your goals. Strive to overdeliver as Anel Perales consistently does.
If your success rate is continuously proven, use that to your advantage. Showcase these successes on your Facebook ads. Potential leads want to know why you are the best agent on the market. Demonstrate your ability to close and acheive goals.
The best way to effectively demonstrate your proven success is to tell a powerful story. Whether it’s about a client you left a lasting impression on years ago, or working tirelessy to help your client close before their first baby is due, craft your accomplishments into a compelling story.
Goals, check. ✅
Example 2: The “Enticed by Free Advice” Ad
Everyone loves free advice and information. it’s the reason why we Google every question that pops into our heads.
Furthermore, who doesn’t love to give advice that leads someone to make an educated decision? If you’re constantly making useful content to ease the home buying process, share the content in your Facebook ads.
Cat Gomes provides free informative guides to help buyers and sellers throughout several different steps of the real estate process.
Below, you can see the well-thought-out carousel ad full of Gomes’s amazing content. This content is extremely helpful, especially for a novice home buyer or seller.
Example 3: The “Humor & Relatability” Ad
Who doesn’t love a bit of humor?
Of course, we want to see that our realtor means business. However, during our journey of buying or selling a home, we want to know our realtor has a personality too.
Being able to create a mutual connection with your ideal audience is incredibly important. This is what will separate you far apart from the thousands of other real estate professionals.
Douglas Orr does an excellent job of using a very simple, yet effective funny Facebook ad. He keeps it sweet, light, and approachable.
Example 4: The “Solving a Pain Point” Ad
Every buyer will be different and have a variety of motivations for purchasing a new home.
Discover those pain points and come up with a solution. Then, put it in front of the ideal audience who are most likely facing those issues.
Expand Realty Houston TX knew that their targeted audience might have too much space. Target potential leads that have the desire to downsize. Perhaps their targeted audience had children that recently left for college. Maybe they just don’t have time to maintain their current space.
Whatever the reason, this Facebook ad illustrates a clear, straight to the point example of a solution being provided. They ran a Facebook ad with 6 downsize variations, all available houses on the market.
Well done, Expand Realty!
Example 5: The “Going the Extra Mile” Ad
Everything has changed quite a bit in 2020 which has led to many of us adjusting our way of life. But this doesn’t mean that your potential buyers should have to put their buying journey on hold.
In fact, it is quite the opposite. Be the real estate agent that delivers a great virtual open house experience.
Pat Mayer accomplished this when she ran a minimal Facebook Ad, complete with a Zoom link to a virtual open house. An awesome idea that shows flexibility during these times, but also dedication to helping buyers find their dream home.
Example 6: The “Demonstrated Industry Knowledge” Ad
The real estate industry is constantly changing. More often than not, the average buyer is not 100% up to date with industry trends and updates.
Take this as an opportunity to share important information with your target audience about what’s changing in the industry. You can help your potential leads achieve peace of mind in their decision-making process.
Take a note from The Frazier Group. They are industry leaders who provide answers about the market that their audience needs to know.
They even went a step further to connect with their audience through video. This is a much more personable approach to gain trust and credibility.
Example 7: The “Numbers Game” Ad
Buying a home can be expensive, but that doesn’t mean it’s impossible.
In fact, there are options for people out there that make homeownership an obtainable option, such as 100% financing.
Using numbers is a very effective approach to capture and engage your reader’s attention. Especially, when most buyers don’t fully understand the possibilities that are available to them.
Previous debt, such as student loans, shouldn’t be the reason a potential buyer can’t purchase their first home. Keyana Lawson wants to let residents of Atlanta know that.
She broke down 100% financing in a clear post, with all of her contact information at the end. By doing that, potential buyers can move into their dream homes ASAP.
Example 8: The “Closing Day Journey” Ad
Closing day is an exciting day for all parties involved. It’s the beginning of a new chapter!
Showing off your buyer or sellers’ closing days can be an amazing way to inspire potential leads to start thinking of buying too.
Paula Sanders demonstrates this in her Facebook Ad. She showed her clients getting exactly what they wanted and with an incredible interest rate for their new construction home. What more could you want?!
Example 9: The “Badge of Honor” Ad
You know how important it is as a real estate professional to stand out from the rest!
One way you can do so is by showing off your certifications, awards, and badges in your Facebook ads.
Why? These reputable accomplishments will help boost your personal brand. In addition, adding your awards can help build trust and show that you are leader in the real estate industry.
Yep, she’s back again. Cat Gomes showcases her knowledge and expertise by sharing her Best of Zillow badge! Furthermore, the ad contains a direct link to her Zillow profile where leads can view her available properties. Also, potential buyers can read reviews from previous clients.
Don’t forget to throw in emojis to add a more personable touch and capture your viewers’ attention. 👀
Example 10: The “Dreamy Vacation Home” Ad
Who doesn’t love spending the summer on a lake? Just imagine, basking in the sun, enjoying the peace of being away from the big city. Sounds fantastic, right?
If you are a realtor that sells lake homes, such as Finger Lake Premier Properties, then spark imagination by appealing to the fantasy of owning a lake home.
They did an amazing job on using emotion-attaching visuals, now I want to buy myself a lake house! 😆
Example 11: The “Achieved Wishlist” Ad
We all have a wishlist of things we want when looking to purchase a home. Knowing that, highlight the fact that you checked off your client’s complete wishlist in your Facebook ads.
Paula Sanders executed this exceptionally well with her Facebook Ad. The ad featured her client looking excited as she sees her new home being constructed.
In this ad, Sanders explains how her client was able to receive all of the items on her wishlist. Great job, Pam!
Example 12: The “Happy Client Testimonial” Ad
This one is pretty straightforward.
Once you provide an exceptional service to your client and receive a review for your outstanding efforts, use it as a lead magnet in your Facebook ads.
Bubba Thompson goes a little farther by emphasizing his personal brand through an awesome graphic!
Example 13: The “Video Walkthrough” Ad
By now, you should be catching on to the importance of taking that next step to deliver a great experience from the start to finish for your clients.
This starts by producing an eye-catching ad to capture their attention, immediately. Use your Facebook ad to show how how you go beyond the norm to deliver results. One unique way to do so is by creating a custom, walkthrough tour of your available properties. Haven Real Estate Group has done this successfully, which you can see below.
In Closing
There are many different flavors of Facebook Ads campaigns you can run as a real estate expert. You just need to find the type of ad that speaks best to your ideal audience! Keep your clients in mind when creating these Facebook Ads and don’t forget to show off your past successes. Your potential leads will loves to see them!
Running out of creativity to run successful Facebook Ads or do you simply just don’t have time? Let us help you create the Facebook Ads that will help you generate more leads and continue to help happy clients close!
