As a hard-working real estate professional, I’m sure that you can relate when I say that the overall goal for each workday is efficiency.
It’s the key to any successful business.
And you know the saying:
And April Ludgate has a point! Time really does equal money, and the more time you spend on a task, then the more money you are spending (and sometimes, wasting!)
Especially when we are talking about those remedial tasks, the ones that make you feel like you can’t focus on what actually matters – client management and growing your real estate brand.
And we don’t want that. We want you to have a life outside of real estate!
So, we are going to let you in on a little secret; we have 9 amazing tools that can help:
- Boost productivity
- Keep your team on track
- Nurture the leads you have generated.
- 1) HubSpot: The best tool for client management and marketing integration.
- 2) Canva: The best tool for creating eye-catching graphics for social media.
- 3) DocuSign: Best for a smooth document signing process.
- 4) Slack: The best tool for quick communication around the office.
- 5) Asana: The best tool for managing and monitoring team projects.
- 6) Google G Suite: Best for general productivity and collaboration across teams.
- 7) MailChimp: The best tool for email marketing campaigns.
- 8) CoSchedule: The best tool for scheduling social media posts.
- 9) Imagen Media: Best tool for all-encompassing marketing efforts.
HubSpot: The best tool for client management and marketing integration.
HubSpot offers its users an intuitive CRM tool with built-in inbound marketing capabilities that can turn any realtor into a marketing wiz. With the help of HubSpot’s inbound marketing tools, you will be able to attract, engage, and delight your potential leads so you can continuously provide value and build trust.
Not only that, but HubSpot can be integrated with your marketing, sales, and customer service teams, so everyone in the office can find use out of this platform. HubSpot will help you nurture all of your warm leads all while helping your whole team stay productive.
Have you ever been on Instagram and thought “wow, how did that company design such a beautiful graphic, I bet they have a huge graphic design team. I probably couldn’t make something like that.”
Well, before you sell yourself short, I suggest you check out Canva! Canva can turn any average person into a designer with their easy to use templates that you can simply customize to fit your branding guidelines. They offer various types of graphics, such as social media templates, presentations, posters, and blog banners.
The best part, it’s free! (Although there is a paid subscription for extra templates). If you have established your client personas and know exactly what type of content they are looking to interact with on their social media, then using Canva will help you deliver that!
DocuSign: Best for a smooth document signing process.
DocuSign is by far the best tool for eSignatures as it is fast, effective, and can be quickly done via email. But, DocuSign can also increase your productivity and revenue while reducing time and costs.
DocuSign automates the entire agreement process, and it is the number one provider of eSignitures for realtors. This tool can integrate with any system you are already using all while offering additional value for your business to grow.
Slack: The best tool for quick communication around the office.
Slack is much more than just a tool that helps to facilitate team communication, although that is one of the reasons why teams of any size love this platform. Slack is a great tool for both full team and subteam communication. Slack also provides timely business insight and is easily integrated with your other productivity tools.
Slack offers 7 easy integrations all in one intuitive app, with channels including team communication channels, content tracker channels, and product sales channels. Real estate agents love slack because it’s available not only just for desktop but mobile as well, so you will never miss a conversation even if you are out of the office.
We love Slack for more than just talking business, but also to communicate with our colleagues, talk about common interests, and sometimes, send funny memes to the team to keep the mood fun!
Asana: The best tool for managing and monitoring team projects.
Asana is the best tool for managing team projects. This platform was built for team success, helping any real estate agency or large brokerage firm stay in sync, hit deadlines, and continuously achieve company goals.
Asana lets you easily assign projects and watch their progression all from within the dashboard. Real estate agents love that Asana is not only a client-facing platform, but helps keep businesses tasks up to date as well. Asana makes it easy to communicate with the team and manage projects even if you are out of the office. Your team will never miss a deadline if you’re using Asana.
Google G Suite: Best for general productivity and collaboration across teams.
I’m sure you are already familiar with G Suite. If you have a Gmail account, you are already on your way to using G Suite for your business needs.
While creating documents on Microsoft Offices is a good route, using G Suite can keep everything stored in the cloud and allows team members to edit the same documents at the same time. No more sending a doc via email and then waiting to receive a reply to continue working on it. Multiple people can access and work on the document at once making team collaboration a breeze.
G Suite can improve your team’s communication and productivity, and you can continue to work even if you aren’t at the office as they are available on mobile as well!
MailChimp: The best tool for email marketing campaigns.
MailChimp has a goal; to make communication with your clients and warm leads easy. They want to help you approach your email marketing campaign in an obtainable and easy way. MailChimp can help real estate agents improve their contact management practices, execute beautifully designed campaigns, and help you analyze which campaigns are successful and which need adjustments.
Sending out your monthly newsletter, new listing flyer, or open house invite has never been easier with MailChimp. This tool is designed for even the most novice real estate agent to become a great marketer.
Now that you have designed your beautiful social media posts with Canva, is it time to get them scheduled and posted. But, we don’t believe that you need to spend time each day manually posting to your social media. That takes wayyyy too much time.
In comes CoSchedule, the best social media marketing management platform. You can schedule your posts and prepare your blog posts all within one intuitive platform. The platform will help you improve your copy and provide a recommended posting time for your social media posts to go up for maximum engagement.
All you need to do is create your editorial calendar, schedule the post, and let CoSchedule do the rest.
Imagen Media: Best tool for all-encompassing marketing efforts.
After reading this list, you might be thinking ‘these tools seem really great, but I still need more help on the marketing side of things.” Then maybe you should consider hiring a full-stack marketing agency. While you, as a real estate agent, probably wouldn’t recommend a regular person without a real estate license to sell their own house; we believe that if you aren’t too knowledgeable about marketing, you should hire people who are to help you out!
Imagen Media can help you with all of your digital marketing endeavors, from running paid Google and Facebook ad campaigns, to improving your social media engagement, or helping you with a complete content takeover, we will do it all so you can focus on closing the deal for your clients. We can help you generate more leads, boost your marketing efforts, and grow your real estate brand.
Let us know what we can take off of your already busy plate!