The open house, if planned and executed successfully, can give realtors a pool of new leads. Not only that, but you can also meet the possible buyer(s) of the home.
That’s why we want to help you host a successful open house every single time. There are quite a lot of things you can do to elevate your open house. Don’t sleep on the chance to throw your best open house yet!
Today, we give you our 14 favorite and proven tips for open house success.
Let’s get to planning and watch the leads come!
- 1) 1. Marketing Your Open House Online
- 2) 2. Spread the Word Locally
- 3) 3. Promote a Sneak Peek Through Social Media
- 4) 4. Design a Creative Welcome Sign
- 5) 5. Use Sign In Sheets to Capture Lead Info
- 6) 6. Serve Refreshments to Your Guests
- 7) 7. Hold a Virtual, Livestreamed Open House
- 8) 8. Elevate the Experience When Staging the Home
- 9) 9. Host a Friendly Contest or Raffle
- 10) 10. Use Local Vendors When Giving Open House Welcome Gifts
- 11) 11. Ask for Feedback
- 12) 12. Avoid Triggering Red Flags
- 13) 13. Give Your Visitors Space
- 14) 14. Don’t Be Sales-Focused
- 15) Summary
1. Marketing Your Open House Online
The key to an open house is to market it well before the date.
We suggest that you start advertising 7 days in advance. It’s a great goal and there are a variety of ways to market your open house online.
We suggest always doing the following when marketing your open house online:
- List the open house on your landing page and across your business pages on social media.
- Send emails to your warm leads in your CRM or include the open house in your weekly newsletter.
- Make sure that the home and showing date are listed on lead generation websites like Zillow and Trulia.
- Run targeted Facebook ads at least a week before the open house to reach potential new clients.
2. Spread the Word Locally
Spreading the word locally is one of the easiest ways to promote your open house. It can also come with a lot of wonderful benefits.
There are two age-old techniques for spreading the word of your open house locally. These techniques are putting up signs and inviting the neighbors.
You can start spreading the word about the open house by:
- Handing out flyers in the neighborhood
- Creating door tags
- Spreading the word on social media apps such as Nextdoor
- Making an announcement in neighborhood Facebook groups
Even if you’re showing an apartment that might not offer a lot of space for street signs, you can always find a place for at least. Whether it is 3 or 30 signs, doing this will always help to generate buzz. Signs can spark interest and bring in members of the community that might not have even known that a home in their community was on the market.
Furthermore, always invite the neighbors. Not only will this offer potential buyers an introduction to the neighborhood but if the neighbors see the valuation placed on the house next door, it could spark a conversation about how much their house is valued for.
You can offer a private open house for the neighbors before the public open house, or host a mega open house where you invite both the neighbors and potential buyers.
It is best practice to personally invite the neighbors. This is also a great strategy to get your name out there, networks, and keep your name fresh in their minds. Who knows, they might contact you to help them sell their home as well.
3. Promote a Sneak Peek Through Social Media
Instagram and Facebook stories can be used to your advantage to promote your open house, so use them.
Find the best features of the house and promote them throughout your social media channels. Show just enough to entice potential buyers into joining your open house. Remember though, it’s smart not to show the whole home so that you build up more anticipation.
If you are doing a Facebook Livestream of the open house, then promote that on your Instagram story with a link to the Livestream.
4. Design a Creative Welcome Sign
Even if you are busy mingling or answering potential buyer questions during the open house doesn’t mean that new guests can’t receive a warm welcome.
Designing a welcome sign that greets potential buyers as soon as they walk through the door will add a nice and personal touch.
Make the sign represent your personality and brand, such as adding a bit of wit and charm to the sign.
Potential buyers will love that you went above and beyond to make them feel welcomed as soon as they walk through the door.
5. Use Sign In Sheets to Capture Lead Info
If you are looking to capture more leads at your open house, make sure you always have a sign-in sheet available.
Remember, whether you are using a piece of paper or an app, collect as much information as possible from your potential leads.
6. Serve Refreshments to Your Guests
Providing food and beverages at your open house is an excellent way to get potential leads to stick around a bit longer and chat.
If you have an afternoon open house scheduled, serve small lunch items. If your open house is in the early evening, have appetizers available. People love to break bread and talk over food, so get the conversation flowing and the snacks ready.
While serving alcoholic beverages seems like a good idea, you might want to be careful before you start popping bottles.
If you are showing a luxury home with clientele that would expect champagne at the open house, then this would be appropriate.
But, as you would be holding the event, you could be held responsible (depending on the state you live in) if a potential buyer drinks too much then hurts themself (or someone else) when leaving.
If you want to serve alcohol, do it, just do it responsibly.
7. Hold a Virtual, Livestreamed Open House
In the age of Covid-19 and the need for social distancing, there is an emanate a higher demand for virtual open houses, so plan one and promote it.
You might find that when you host a Livestream open house, you will have even more visitors than you would at a regular open house. That means more leads. 😁
Keep the comments on so that you can respond to questions as you are showing the home.
8. Elevate the Experience When Staging the Home
There are so many things to think about when staging, but the goal should be to make it neat but homey.
If you’re looking for some new tips to stage the home for maximum success, think about the following:
- Keep the closets open, potential buyers are always trying to check out the closet space.
- Stage a gender-neutral master bedroom so you appeal to everyone.
- Make sure the front porch and lawn are neat, clean, and inviting.
- Clear all extra clutter and toys.
- Make sure the home feels lived in but it’s still tidy and clean.
- Always style the dining room table so potential buyers can imagine having dinner there.
9. Host a Friendly Contest or Raffle
People love friendly competition or winning prizes, so if you plan to have a contest or raffle at your open house, you will be able to generate buzz and excitement for the event. This is also a great piece of content to promote on social media.
You can give away fun gifts, such as gift cards, products for the kitchen, or decorative items, like a really cozy throw blanket.
This will encourage open house guests to leave their contact information so that they can win the price.
Think creatively for the contests, such as giving each guest a floor plan of the house and have them check off certain items as they look around (make sure the items you are drawing attention to are the best features of the house).
10. Use Local Vendors When Giving Open House Welcome Gifts
Preparing a welcome gift is always a very thoughtful addition to the open house. But, you can take this gift a step further.
Partner with local vendors in the neighborhood and prepare welcome gifts that highlight some of the great shops in the area. Not only will you be promoting community members, but you will also be giving potential buyers a taste of the neighborhood.
Think of making a welcome basket with local chocolates, spices, teas, or small home goodies. Potential buyers will appreciate the special touch the vendors will appreciate the business.
11. Ask for Feedback
Asking for feedback can be a great way to gauge what potential buyers are thinking and to test the success of the open house. The great thing about receiving feedback after each open house is that you can see what parts of the showing were a success and where you can improve for the next one.
Instead of handing out general feedback cards and making your leads do all of the hard work, ask pointed questions to receive the most honest feedback.
Questions you ask when requesting feedback include:
- Can you tell us about your overall impression of the home?
- Could you see yourself calling this place home?
- Can you give us your honest opinion about the price?
- How does this home compare to other open houses you have been to?
- What did you like most about the home?
- What did you like least about the home?
- How would the home need to change for you to buy today?
12. Avoid Triggering Red Flags
Buyers are usually on the lookout for red flags when viewing potential homes. You know the typical red flags, such as foundation cracks, mold or moldy smell, and water stains.
But, there are a few things that you can do for your open house that will help avoid any potential red flags, including:
- Not lighting too many candles or having a ton or air fresheners. A candle can be nice and inviting, but too many will make potential buyers think you are trying to cover up and unpleasant scent.
- Disclose if the walls have been freshly painted for the purpose of selling the house, as often a freshly painted wall could indicate that the homeowner is trying to cover up something.
- If the home has been on the market for longer than the average of 63 days, explain why.
13. Give Your Visitors Space
You want to be available but not too invasive at an open house. People want to freely walk around, take in the home, and have some time to imagine moving in.
A pro tip is to have an assistant handle the sign-in so you are immediately available for questions and to mingle as guests begin to arrive. You can greet each potential buyer, introduce the home, and then mingle a bit.
Don’t be overbearing but be available for any question a guest may have. Plus, take the extra time to get to know your guests. You could potentially be working with any one of the open house guests.
14. Don’t Be Sales-Focused
Remember, no one likes an overly pushy salesperson. Especially when it comes to a huge purchase, such as a home.
Focus on building relationships rather than selling the home. If you come off too strong in the beginning, open house guests may get the idea that there is something wrong with the house. The more you push, the more likely they are to question the home.
We hope you found some great new tips for hosting a successful open house.
If you are pulling out the stops to create open house magic, but still struggling to promote your open house online, then let us know how we can help.
What are your favorite tips? Let us know in the comments!