As a real estate agent, you have realized that LinkedIn is a platform full of opportunities to connect with industry professionals and possibly land new clients.
Essentially for realtors, Linkedin is a holy grail for networking & lead generation.
If your real estate marketing strategy only includes Facebook Ads & lead generation websites, you’re only cutting yourself a piece of the piece, when you could have the whole damn thing!
By the end of this blog, you will know the 10 best LinkedIn tips and strategies for growing your network and attracting more leads.
- 1) 1. Stand Out with a Professional Headshot
- 2) 2. Create a Branded, Real Estate Focused Background Cover
- 3) 3. Split Test Different Intro Headlines
- 4) 4. Invest in LinkedIn Premium
- 5) 5. Connect With Clients & Colleagues
- 6) 6. Network With Cross-industry Influencers
- 7) 7. Create Original, Personable Content
- 8) 8. Showcase Announcements & Achievements
- 9) 9. Leverage Advanced Search Features
- 10) 10. Host Linkedin Events
- 11) Wrapping It Up
1. Stand Out with a Professional Headshot
Your headshot will be the first introduction that potential clients could have with you, so make sure your headshot is professional and says “I am ready to close this deal.”
As a rule, you want a headshot that is high resolution, where you are focused and the background is natural. You want potential clients to see you, not the chaos happening behind you.
You want your actual body to fill up 60% of the frame, with the image being from chest level to the top of your head.
Make sure YOU are the only person in the picture. Ordinarily, we love cats and kids but don’t include them in your LinkedIn headshot. Save them for Facebook, Instagram, and TikTok.
Lastly, make sure you are in professional attire. As a rule, if you wouldn’t wear it to the office, don’t wear it in your headshot. Be sure to pick an expression that is suitable for your real estate brand.
2. Create a Branded, Real Estate Focused Background Cover
Now that your headshot is complete, let’s focus on the next part of your real estate profile; the background cover.
To begin with, your background image should be an extension of your personal brand, while also working harmoniously with your headshot.
Alternatively, if you typically show luxurious apartments in the heart of the city, use your city’s skyline as your background.
Or, if your clients are looking for first time homes or large family homes, then use a background that captures the essence of suburbia.
Either way, select a background that fits you, your brand, and what you will bring to the table as a real estate professional.
3. Split Test Different Intro Headlines
You decided on a headshot, and you found a perfect, branded background. Now, what do you want to say?
We advise to not just write the first introduction you think of, as it might not be the most effective. Rather, try out a few different intro headlines and see which one sticks.
Conducting A/B testing on your intro headline is a great strategy to see which intro performs best with your target audience.
4. Invest in LinkedIn Premium
If you are trying to generate more leads and grow your real estate network, then LinkedIn Premium will definitely be worth the money.
If you are still on the fence about whether LinkedIn Premium is worth the money,
- You can check out who has viewed your profile. Having this insight can help you decide to reach out and connect to, hopefully, new clients. Hello, potential leads!
- Having the LinkedIn premium badge will improve your positioning within the platform. Potential clients will see the badge and will take you more seriously.
- You can use the LinkedIn tools to gain insights such as using the InMail messages feature, advanced search, and additional results in search queries.
5. Connect With Clients & Colleagues
One of the best and EASIEST LinkedIn strategies you can use is to connect with past & current clients, as well as your colleagues within the RE industry.
Connecting is simply digital networking, and the larger your network, the more social proof you will have.
Plus, you want to show potential clients that you are willing and open to making connections and having conversations.
Real estate agents should be taking a few extra minutes each day to go down their “recommended people for you” section and start connecting.
6. Network With Cross-industry Influencers
Now, influencers on LinkedIn are more than just your typical influencer model holding some product they probably don’t use convincing you to buy it. Not quite that type of crowd on LinkedIn.
Here are some reasons why you should be connecting with cross-industry influencers:
- Influencers know and rub elbows with top decision-makers
- Influencers hold a lot of say in the real estate market, so their opinions are worth listening to.
- Influencers will be the right people to connect within the real estate market since the platform is created for business professionals.
7. Create Original, Personable Content
LinkedIn is an excellent platform to share industry-specific content. Since LinkedIn is THE social media platform for networking business professionals, so it is natural to assume that other real estate agents and potential clients are coming onto the platform to learn.
LinkedIn for real estate agents is basically a goldmine for sharing your original content with your desired audience.
Not sure what type of original, personable real estate content you should share? Here are some examples:
Share Your Personal Side & What You’re Passionate About
Celebrate Your Achievements
8. Showcase Announcements & Achievements
Who doesn’t love reaching their goals? If you have recently won an award, achieved a goal, or have an announcement regarding your business, don’t shy away from sharing on LinedIn.
Showcasing announcements and achievements are great for audience engagement, and they can provide more social proof for your brand.
Celebrating your milestones as a real estate agent is the perfect type of content to be sharing on the platform.
Types of announcements you could showcase include:
- A record number of closing within a year
- Moving offices or adding a new office location
- Welcoming new employees
- Any real estate award you or your agency has earned
9. Leverage Advanced Search Features
LinkedIn has an incredibly advanced search feature that you can use to your advantage of. While you may have overlooked the advanced search feature before, assuming that it was only used for recruiters, I’m here to tell you that’s not the case.
By utilizing the advanced search feature on LinkedIn, you will be able to find, target, and connect with others in the real estate industry.
Keep it light, genuine, and honest. You can connect with your target audience and send a personalized message.
If you happen to have a potential lead that’s on the platform, send them a connection invite and let them know that you exist. Get to know them and avoid being salesy.
You can build these strong relationships, and whether they are ready to look for a new home or not, your name will be at the top of their list once they begin.
10. Host Linkedin Events
LinkedIn can be an excellent place to promote your professional events. Whether that is a networking event or an open house, get the word out there by promoting your event on LinkedIn.
The great thing about hosting events through LinkedIn is that once you send out the invites, your attendees can send invites to their connections, giving the event the potential to grow exponentially.
Wrapping It Up
Now you will have a whole new batch of potential leads to add to your CRM, and what real estate agent doesn’t want that?😅
Check out some more of real estate blogs to get the best tips, tricks, and strategies to advance your career!
