So you have hit a content rut and you aren’t sure how to get yourself out of it. Maybe your content isn’t engaging the way you had hoped for, or maybe your following count is stagnant instead of growing.
But, regardless of the issue, if your content has plateaued, it might be time to change up the type of real estate content you produce.
Content marketing for real estate agents is essential, due to the fact that 90% of home buyers search online when they begin to look for their next home. Out of those people, 70% are looking to get to know you as an agent via your online content.
Not only that, but 84% of all buyers used the internet to search for their home.
If you are ready to take your real estate content marketing strategy to new heights, then keep reading. Here are 13 proven real estate content ideas that will help improve engagement, grow your following, and help you generate more leads!
- 1) 1. First Time Home Buying Checklists
- 2) 2. Question of the Week Social Media Post
- 3) 3. Host Educational Webinars
- 4) 4. Community Highlight Blog Posts and Guides
- 5) 5. FAQ Buyer & Seller Questions
- 6) 6. Lead Magnet eBooks that Fit Your Niche
- 7) 7. Open House Instagram Stories
- 8) 8. Instagram Live House Tours
- 9) 9. Content that Showcases Your Team
- 10) 10. Survey Results from Quizzes on Social Media or Your Website
- 11) 12. Free Home Valuation
- 12) 13. High-Quality Video Walkthrough
- 13) 14. Create a Video Case Study Review
1. First Time Home Buying Checklists
This piece of content can be transformed into a blog post, downloadable guide, and a great graphic for social media. Informing potential buyers about everything they will need to prepare for when buying a new home can help position you as an industry leader and help to educate your target audience.
Take this quick checklist and turn in into amazing content for your website and social media:
- Determine your budget
- Get pre-approved
- Select an amazing realtor (you, wink wink)
- Begin searching and touring homes
- Once you find your dream home, make an offer
- Hire an inspector
- Get an appraisal
- Continue negotiating until you’re happy
- It’s closing time!!
2. Question of the Week Social Media Post
Asking and responding to questions can spark tons of engagement, especially on social media. Including a question of the week post on your socials or in a short blog post can be a great way to get your audience excited about your content all while answering their most burning real estate questions.
You can make a fun and interactive design using Canva or other marketing tools, and ask your community to leave any real estate questions they have in the comment.
Make sure this post is scheduled for the same time each week to build anticipation and to receive maximum engagement.
3. Host Educational Webinars
Webinars are an amazing and easy type of content you can produce. The best thing about hosting educational webinars is that the amount of attendees is not restricted, as anyone with a computer or smartphone and a stable wifi connection can join.
You can host webinars about any topic you want to as long as it adds value and is a topic of curiosity among your target audience.
You can offer a live webinar or use a prerecorded webinar as a lead magnet you can promote throughout your website and on social media.
4. Community Highlight Blog Posts and Guides
If you know all about the community you work in, show that off in your blog posts. You want to be able to generate excitement for those who are considering moving to the neighborhood.
You can generate guides to the neighborhood for new members of the community or highlight all of the wonderful parts of the community for interested buyers in the area, including:
- Best restaurants in town
- Areas for recreational activities and parks
- Highlight local shops
- Information about commuting to neighboring cities
- A breakdown of schools in the area
5. FAQ Buyer & Seller Questions
Buyers and sellers typically have tons of questions when it comes to the real estate market and process. Capitalize on this by being the first agent to answer their questions by generating FAQ content.
You can place this content on the landing page of your website and turn it into a well designed social media post.
Frequently asked questions can also be a great blog post. You want to be seen as an industry leader and best sell your services to your target audience. What a better way to do this than by answering all of their real estate questions.
6. Lead Magnet eBooks that Fit Your Niche
You have the information that your buyers and sellers want to see, so if you are finding that your blogs are over 3,000 words because you have so much to say, turn that content into an eBook and use it as a lead magnet tool.
What I mean by lead magnet is offering a piece of exclusive content to your niche via your website or on social media. The trick here is to only provide your audience with the content once they have given you their contact information.
It is a smart strategy, by creating content they can’t refuse, you can watch your CRM fill up with tons of warm leads. It’s a win-win!
7. Open House Instagram Stories
When you begin promoting your open houses, you always want to aim to entice and create excitement about your open house. The more buzz you create, the larger the turn out will be.
These stories can be quick glimpses of the house and should highlight the best features of the house. Give just enough to get your audience curious about the home but still leave a bit to the imagination and to keep them wanting more.
Make sure you include a ‘swipe up’ feature with a link to all of the full house information!
8. Instagram Live House Tours
Leveraging live open houses via Instagram is an incredibly smart and strategic strategy. Not only can this strategy help promote excitement for an upcoming open house, but it can also reduce the number of attendance and promote social distancing home tours.
Often attendees would like to come to your open house but it doesn’t fit within their schedule. By hosting live house tours can expand the number of people that view the home and, in turn, can improve leads that are interested in the home.
9. Content that Showcases Your Team
Most real estate agents have a dedicated team that helps make your business successful, and your target audience wants to know who they are and what they bring to the table.
You can include team highlights on your social media when your real estate agency achieves a goal or milestone or when you add a new addition to the team.
Creating more personable content, such as showcasing your team, can help build trust with your target audience because they can relate and gain a deeper understanding of the interworkings of your team.
10. Survey Results from Quizzes on Social Media or Your Website
A highly effective social media post for real estate agents is to post a quiz or poll. These posts are great for several reasons, including:
- Free consumer research
- Consumer insight to better tailor your content
- Creates high retention and engaging posts
Once you receive the results from your polls and quizzes, you can turn it into content. If the quiz or poll is in-depth, you can create a whole blog post or video about the data. If it was short and sweet, simply create a fun social media post so your audience can check out the results.
12. Free Home Valuation
Your target audience is probably curious about the asking or purchasing price of their property, that’s why offering a free home valuation is an excellent content strategy.
This free offering can be a smart strategy to generate more leads and to get your audience to interact with your website.
This can be a simple section on your website where your audience can include their email and receive an email with the valuation. It is a smart strategy to capture lead information. Throw this information in a social media post to drive traffic to your website or within your blog to spark engagement.
13. High-Quality Video Walkthrough
Did you know that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video?
Knowing that it is time to start incorporating high-quality walkthrough videos to your content strategy. These videos can be featured on your website as well as on websites such as Zillow and RedFin.
These can be in the form of high-quality video or a 3D walkthrough. Once you have created the video, you can post it across your social media channels to help drive website traffic.
14. Create a Video Case Study Review
Since we know that real estate video is slowly taking over the content marketing realm, it’s advisable to begin investing in your video strategy.
Your videos don’t have to be too long but need to have a high retention rate, provoke an emotional response, and be an educational or entertaining medium.
A great type of video can be a live case study review. If you are used to creating written case studies, then turn it into an engaging video. You can talk directly about your experience with getting your clients exactly what they were looking for while highlighting challenges and how you overcame them.
If you speak directly to your audience and highlight the challenges that they are currently experiencing, you can showcase your skills and promote your real estate services. Potential clients will see how you overcame these challenges and could be enticed to reach out.