As a law firm partner or lawyer, we understand that you are growing frustrated with time consuming administrative tasks, overall marketing efforts, and advancing technology.
Every law firm is looking for the best ways to increase productivity around the office and enhance their clients’ experience. It is a shame when factors such as time, online marketing, and client management hinder you from being able to give your undivided attention to client cases.
We heard what you had to say and with this blog, our goal is to understand the problems that many lawyers face every day and offer you the best solutions.
Let’s get to problem solving!
1. Keeping Up with New Technology
The Problem: You have invested in the best technology for your law firm, but possibly you are having second thoughts if the new tech was worth it. With so many new technologies breaking into the market, it’s hard to keep up and know which pieces of technology are actually the best and which ones are simply making claims they can’t live up to, which will ultimately leave your firm worse off.
The Solution: Scope out what the industry influencers have to say, read pieces of content reviewing the newest technology, and make sure that other law firms can back the claims that the technology is promising. Websites such as Capterra can be a great start when looking for honest reviews of technology. Before you invest in new technology, always see if you can start with a free trial or a live demo.
2. Overwhelmed with Client Management
The Problem: Many lawyers feel flustered when it comes to adequate client management. The problem that lawyers are facing is that they don’t have an intuitive client management system or law practice software, so improving client management can become increasingly frustrating.
The Solution: Invest in a client management software that will do all of the hard work for you. The more organized your firm is the better you will be able to serve your clients. There are a lot of legal practice client management software out there, but the right one exists to fit your unique needs.
3. Not Enough Time to Create Content
The problem: Many lawyers are already swamped with tons of client-facing work which makes it difficult to think about creating content. Additionally creating content requires skills that only be developed by investing the upfront time, which typically isn’t worth it for a lawyer who could use the time for billable hours.
The solution: Hire a content marketing agency to take over either part or all of your content marketing efforts. By doing this, you can ensure that you are consistently posting fresh content, improving engagement with your target audience, and generating more client inquiries all while you focus on your realization rate.
4. Don’t Understand Online Marketing
The Problem: Online marketing has been around since the 1990s, but not until the rise in popularity for social media platforms have we seen such a huge push for consistent online content marketing. You might have written blog posts or posted a few things on social media, but aren’t quite sure how to do it in a strategic way.
The Solution: Whether you want to improve your SEO or your digital marketing plan, it all comes down to research, planning, creating, and distributing content. While it might seem intimidating if you don’t have any prior knowledge or experience with online marketing, check out blog posts, such as the ones linked above, or consult with an online marketing strategist to save time doing research.
5. New Lawyer Development Online
The problem: Maybe you have just started in the legal industry or you decided to create your own firm. Whatever it may be, first of all, congratulations on starting your new venture! But we understand all too well the struggle that many new law firms or solo lawyers encounter when it’s time to try and bring new clients or develop a presence online.
Between balancing gaining new clients, attending to current clients, and creating content, it can be a lot.
The Solution: Start to focus on an evergreen content marketing strategy. This can be anything from improving your web design, creating strong branding guidelines, to posting on social media to get your name out there.
You want to have a high-authority website, along with generating content that shows you are an industry leader. Just because you have just started out and/or began your own firm does not mean you do not have the knowledge to take on any client case and win, it just takes a strong marketing plan to execute it.
6. Acquiring New Clients
The problem: So, you have hit a wall when it comes to acquiring new clients. The traditional word of mouth and referral marketing has gotten you to a comfortable place in your career, but with the tough competition, you are now finding that your firm is not as busy as it once was.
The solution: Investing in a strong content marketing strategy to help reach new clients that might not have known about your firm otherwise. Content marketing includes hosting a blog, improving the written content on your website, and creating a presence across social media channels.
7. Attracting Top Talent to Law Firms
The Problem: Due to consistent hard work, strategy, and determination, your law firm has been consistently producing excellent results. But, with the increase in client work, it is time to hire new talent.
But, the problem is finding the best lawyer with experience to match your high standard of work. You are unsure how to attract top talent to your law firm. With so many law firms competing for the best lawyers in town, you are having trouble separating your firm from all of the others in the area.
The solution: Create content and highlight your firm’s successes. If you offer amazing benefits to your employees at your firm, don’t be afraid to showcase these successes. A lot of talented lawyers will be on the hunt for law firms that align with their values.
Through your content and content marketing, make it a point to not only talk shop but also make your content more personable. Introduce and show how you value your employees, discuss your mission beyond the courtroom, and talk about your offerings and work policies.
8. Increasing Demand For Productivity & Efficiency
The Problem: Your business is growing, which is wonderful. But with that comes the increased need for team productivity and efficiency. Your law firm is growing, as as you gain more clients, the amount of things you have to accomplish in a day grows as well.
The Solution: Incorporating new technologies that can help boost efficiency in the office. For example; if client inquiries are stacking up and you’re spending too much time on answering the same client questions or taking phone calls, incorporating a chatbot function on your website can ease or eliminate this task.
FInding the best legal practice management software can also help boost productivity around the office and make sure your law firm is getting the most out of each day.
9. Clients Expecting A Lower Rate
The Problem: Your target clientele wants to pay a lower rate than what you charge for your services. This typically stems from the idea that your clients lack trust in legal services in general, making the price point seem unreasonable.
This puts you in a tough position because you know the value of your work, so now it’s about gaining the trust from your target audience.
The solution: Although there will always be a few people who just simply won’t want to pay the large price tag, you can demonstrate your expertise through your content.
By improving your content marketing strategy and providing continuous value to your clients, you will better position yourself to attract higher-quality clients that are willing to pay the full price for your services.
Content that can demonstrate this includes case studies, articles about industry changes, and answering client FAQs. You need to post regularly and ensure your content is of the highest value to attract the type of clients that won’t second guess your prices.
10. Increased Competition
The problem: It may seem like now, more and more people are entering the legal profession, and as that happens, that means more competition. How do you stand out in a heavily saturated market?
The Solution: Through the use of strong content marketing and digital mediums that prove you are the most trusted and experienced lawyer in your community. This includes creating educational content, such as case studies and blog posts, to hosting webinars and greeting videos.
Then, you will need to distribute your content via social media, so that it gets into the hands of the right people. The more of a presence you maintain the more authority you will gain within the industry, which is just the type of clout you need to stand out from the competition.
11. Time Wasted on Administrative Tasks
The problem: At the end of the month you might have noticed that an extreme amount of time was spent on remedial administrative tasks. So much so that you might feel you are losing money + valuable time you could be spending on your clients cases.
The solution: The solution to streamline administrative tasks is more simple than you might think – digitize, prioritize, delegate, and outsource. This is a moment when marketing and administrative tools can really benefit your law firm and speed up time spent on administrative tasks.
Check out the newest technologies that prioritize digitizing administrative tasks and keep you team focused. If you are spending time on marketing efforts, outsource your content creation to an agency.
12. Too Many Tech Solutions To Choose From
The Problem: It seems like every week there is a new piece of technology on the market that is claiming to have insane results, can streamline business operations, and strengthen your law firm as a whole. With so many options, how do you pick technology? It can be scary to invest in a piece of technology, spend a bunch of money, and then a few months down the line realize you aren’t any better off.
We get it. Every tech company claims a similar solution; to change the way law firms practice. Why trust in technology if you don’t know the payoff will be worth it?
The Solution: Realize that the right technology is out there for you and can make your law firm operate 10x better than before. It just comes down to doing the research and taking the product for a test run.
While it might seem like a huge task to find the right technology for you, we suggest reading guides like this, which narrows the search down for you. Try to read about each solution the technology provides and evaluate where your law firm could use a boost.
13. Lack of Online Marketing
The problem: It is highly likely that you lack any sort of presence on the internet, your ranking on SERP is abysmal, or you are going into online marketing blindly. It is hard to know exactly what to do and how to improve your online marketing if you haven’t had any previous training or experience in the field.
Frankly, the industry has so many trends and changes, even the veterans need to constantly stay up to date, so it’s hard to imagine going into online marketing if you are trained in a completely different industry.
The solution: That is where creating a strategic plan comes in. Online marketing is 100% about researching, creating, testing, and modifying. Still don’t think you have time to take on marketing, then let us know how we can help.
We will do the necessary market research for you, strategize how to increase your online marketing efforts, and create a solid plan of attack. This includes, but not limited to, keyword research, content creation, and social media strategy. Even if you lack online marketing doesn’t mean you are too late to get your law firm in the game!